Now a day’s online art platforms are working with as much enthusiasm as physical galleries are in promoting art. Being in a globalized state where most of the things are going digital, online platforms are in high demand. Not everybody can visit art galleries specially those which are based in other cities and countries. For them, working online is a blessing.
Art Across Pakistan is an online platform run by Fariha Rashid, a practicing artist and current faculty member of University of Gujrat, Fine Arts Department. Rashid started this platform to provide opportunities to such artists who are unable to visit galleries due to any reasons.
“This platform is a bridge between artist and art gallery” says Rashid.
The main focus of this platform is to find artists with painterly skills and then connect with art galleries to display their artworks. This communication and organization are such hard work, but the satisfaction which one gets after presenting some deserving artwork at a recognizable platform is unexplainable.
Rashid has organized four events until now including three group shows and one art competition and all four have been successful. The first group show was organized at Art Lane Gallery in Port Grand Karachi in which 9 artists participated and all of them belong to different institutes even different cities (not only big cities but we targeted remote areas of Hyderabad also). It was a road show, which continued till one week.
Another one was organized at Creative Art Gallery Karachi. It was a five person show and was titled also “F.I.V.E”, each alphabet, representing a quality associated with the artist’s work.
Currently an art competition was organized by AAP and it was honestly an experiment. “I was unsure that people will send entries, but I got such huge response that I was overwhelmed and it ensured me that my platform is making a difference and helping artists to get recognition”. Competition had two phases; artworks were sent by artists and judged by Ahsen Jamal, an eminent artist of Pakistan specifically on the basis of elements of art and visual imagery, not on the basis of which institute artist belongs to. The winner received a cash prize of Rs. 10,000/ and first three positions received certificates by Art Lane, Port Grand (who were partners in organizing this event). After the competition selective art pieces were displayed in a road show at Art Lane Gallery, a two day event with a huge response by public and the art community.
Such authentic platforms are highly required to encourage artists and build their self-confidence. “Our future projects include workshops, exhibitions, seminars and the list goes on and on”. I hope AAP will make a difference in artist’s lives.